Chief Marketing Officer and Marketing Team at your service.
I specialize in digital strategy, marketing planning, and operational support.
Comprehensive, end-to-end solutions for e-commerce and digital companies, helping them expand into new markets and achieve growth.
I am not just another advertising agency.
Why my approach is unique?
Why my approach is unique?
I integrate seamlessly into your team, becoming an integral part of it. I provide comprehensive marketing solutions by effectively assuming the role of your entire marketing department. This hands-on approach ensures that every aspect of your marketing needs is addressed with personalized attention and expertise, resulting in tailored strategies and efficient execution to drive your business forward.
Services
A comprehensive 360-degree marketing strategy
Audit of all operational processes in e-commerce and digital marketing
Monthly content creation and management for social media channels, including communication with influencers
Google adwords, meta and tik tok ads
Promotion on Marketplaces
Creative Concept for New Website/Moodboard Branding
About Me:
With 20 years of experience in e-commerce and digital, including 10 years specifically in fashion e-commerce, I bring a wealth of expertise to the table
My background includes:
My background includes:
- Serving as CRM Director at OZON.ru, overseeing customer relationship management.
- Leading the launch of laredoute.ru's e-commerce site.
- Acting as CMO at lamoda.ru, where I built the marketing team and established all operations from scratch during the project's launch.
- Serving as Digital Director at Farfetch, where I spearheaded the localization of the website and digital marketing across 15 markets (website and mobile application).
- Launching e-commerce websites and functions in Russia for brands such as Calzedonia, Intimissimi, Sandro, and Maje.
- VP of marketing for VK eco-system
- Digital Director for IQOS brand
With my experienced team, we cover all aspects of e-commerce and digital marketing functions, ensuring comprehensive support for your business's online operations.
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For whom?
Ideal for companies lacking a dedicated chief marketer
I work with businesses with annual turnovers ranging from 1 to 50 million$. These companies often have small marketing departments and frequently seek collaboration with suppliers and media partners to address tactical tasks.
Despite the crucial role marketing plays in business, company leadership often lacks clarity on how it contributes to sales growth and what steps are needed for more effective management.
Despite the crucial role marketing plays in business, company leadership often lacks clarity on how it contributes to sales growth and what steps are needed for more effective management.
A Chief Marketing Officer (CMO) with C-level experience on a part-time basis
Providing essential control and management
Your CEO and operations manager already have a significant workload. Training, mentoring, and developing the skills, abilities, and systems of a small marketing team are significant tasks.
Adding an experienced Chief Marketing Officer part-time to your team is the optimal way to address these needs practically and efficiently.
Adding an experienced Chief Marketing Officer part-time to your team is the optimal way to address these needs practically and efficiently.
The salary and benefits of a Chief Marketing Officer represent significant costs for companies with a small marketing budget.
Therefore, we offer our services on a cost-sharing model, allowing you to add an experienced marketing manager to your C-level team for a fraction of the cost of full-time employment.
Therefore, we offer our services on a cost-sharing model, allowing you to add an experienced marketing manager to your C-level team for a fraction of the cost of full-time employment.
My cases
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Contacts
Maria Demushkina
phone
+34 677653456
email
mariademushkina@gmail.com
social network
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A comprehensive 360-degree marketing strategy
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- Market research and analysis: studying the target audience, competitors, market trends, and consumer preferences.
- Development of a unique proposition: identifying the key benefits of the product or service and creating an appealing offer for consumers.
- Goal setting and strategy: establishing specific goals for marketing campaigns and developing strategies to achieve them.
- Audience segmentation: dividing the target audience into groups with common characteristics for more effective targeting and personalization of communications.
- Multimedia marketing campaigns: using various marketing channels and tools such as social media advertising, search engine optimization, content marketing, email marketing, PR, and others.
- Assessment and analytics: continuous monitoring and analysis of the results of marketing campaigns to determine effectiveness and make adjustments to the strategy.
- Integration of marketing with other functional areas of the company, such as sales, production, and customer service, to ensure a cohesive and holistic customer experience.
- Optimization of customer interactions: creating a feedback system, managing brand reputation, and fostering long-term customer relationships.
Audit of all operational processes in e-commerce and digital marketing
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- Website analysis: evaluation of design, user interface, navigation, page load speed, mobile optimization, and other aspects affecting user experience.
- Conversion rate analysis: examination of the sales funnel, identification of bottlenecks, and opportunities for improving conversion at different stages of the funnel.
- Content assessment: analysis of the quality and effectiveness of content on the website, blogs, social media, and other communication channels, as well as identification of opportunities for creating new content.
- Search and analysis of key performance metrics: including traffic, conversion rate, average order value, bounce rate, ROI of advertising campaigns, and other metrics essential for evaluating marketing effectiveness.
- Campaign analysis: evaluation of advertising strategies in search engines, social media, display advertising, affiliate programs, and other channels, including budget analysis, targeting, and campaign performance.
- Competitor research: analysis of competitors' marketing and e-commerce activities, identification of their strengths and weaknesses, and determination of opportunities for improving your own strategy.
- Content management and analytics system audit: verification of the setup and usage of content management systems (CMS) and analytical tools for monitoring and analyzing website and marketing campaign performance.
- Recommendations development: based on audit results, formulation of recommendations for improving operational processes, optimizing marketing strategies, and enhancing the effectiveness of e-commerce and digital marketing activities.
SEO services
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- Experienced SEO specialist will conduct an SEO audit, create a semantic core, fill in all meta-data, set up monthly SEO reporting, and provide optimization recommendations for the website.
- We enrich the website with relevant content to increase organic traffic. I recommend allocating 3 months for SEO promotion.
Social media strategy
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- I personally develop the concept-strategy and assemble a team to manage social media channels and produce content, which will serve as a separate sales channel in addition to the website.
- I set up social e-commerce functions, selecting influencers for collaboration to attract additional traffic to the account through barter agreements.
Monthly content creation and management for social media channels, including communication with influencers
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- An experienced team under my guidance handles daily posting and all operational tasks related to content and influencers according to the strategy I've prepared.
- We manage up to 100 influencers per month, ensuring effective communication and collaboration to achieve our goals.
Google adwords,
meta and tik tok ads
meta and tik tok ads
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- An experienced specialist sets up advertising campaigns on Google, TikTok, Instagram, and Facebook: gathers keywords, defines creatives banners and targetings, provides weekly reporting, and configures Google Analytics
Collaborations and online partnerships
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- Collaboration and Partnership Strategy to Increase E-commerce Sales
CRM, email/app push
marketing
marketing
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- Working with the current database, preparing, designing, and formatting 4 promotional emails per month, as well as preparing and setting up trigger communications.
Promotion on
Marketplaces
Marketplaces
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- Advertising strategy for marketplaces, interaction with Marketplaces, Reporting
Creative Concept for New Website/Moodboard Branding
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- Competitor Analysis, Brand Unique Selling Proposition (USP) Development, Brand Pyramid Development
- Creative Brand Concept Development, Moodboards, Look & Feel Concept for Website and Social Media
UX and
web design
web design
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- Crafting seamless user experiences and visually captivating websites tailored to your brand's identity and goals.
Setting up analytical reports and dashboards
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для вашего бизнеса
для вашего бизнеса
- Setting up analytical reports and dashboards involves the creation of comprehensive data summaries and visual representations to track key performance metrics, identify trends, and make informed business decisions. These reports and dashboards provide valuable insights into various aspects of your operations, marketing efforts, and overall performance, helping you monitor progress, optimize strategies, and achieve your business objectives efficiently.
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